Fashion and commercial film. Based in Milan.
Now playing — Alberta Ferretti — Spring/Summer 2025
Commissioned campaigns and brand films, cut for agencies and production companies in Milan.
Self-initiated films — no client, no brief.
These are films I set myself, built end to end with generative tools: concept, look, edit and sound. No brand approved them and none of them aired. They exist to find out what the technology can carry, and what it still can't.
Nike · Porsche · Alberta Ferretti · Ports 1961 · Amazon Music · Gas Jeans · Culti Milano · Liu Jo · The Attico · Atelier Emé · Kawasaki · ViX Paula Hermanny · Gentspace · Bella Belle · Tally Weijl · Ballantyne · CDC Parrucchieri
As editor — via BBDO Italy, This Is Hello and Chubby Films
I cut fashion and commercial work — campaigns for Nike, Porsche, Alberta Ferretti, Ports 1961 and Amazon Music, in-house at BBDO Italy and as sole editor at Chubby Films in Milan.
My background is film and television production, and the edit is where I think: rhythm, restraint, and knowing which frame the story actually turns on. On most projects I'm the only person in the chain after the shoot — offline, colour, delivery, and the last call before the master reaches the client.
For the past two years I've built generative tools into that process. Not to cut corners — to put images on screen that the budget wouldn't otherwise allow, and to keep more of the idea intact by the time it reaches the master.
Open to roles, commissions and relocation.
Social
Vertical cutdowns and originals, delivered at campaign pace.